The inside of the citrus fruit holds segments of fruit pulp which are made of little sacs which we call pulp cells or just "cells". A good fruit cells product contains as few as possible pieces of outer skin (flavedo), inner skin (albedo) and pits. We give this aspect priority, even if to obtain a "cleaner" product more of the sacs are broken in the process.

The texture of this this product is that of a fine purée and is mostly used in fruit preparations, or to give a more natural mouthfeel to the juices.